NiFTyLife Logo NiFTyLife
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Probably building something right now

We make digital things

Entertainment. Tools. Assets. The kind of stuff you probably didn't know you needed until it exists.

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0+
Products Built
10B-
Users Worldwide
24/7
Self Support
99%
Uptime, Give or Take
What We Make

Pick Your Poison

Entertainment, tools, assets. Three categories. No filler. We only build things we'd actually use.

sports_esports

Entertainment

Games and experiences. Time sinks. Guilty pleasures. We won't judge how you spend your hours.

build

Tools

Utilities that actually work. No bloat, no nonsense. You might even enjoy using them.

token

Assets

Smart contracts and digital collectibles. Blockchain things. You know, for the future.

First one out the door
ApexPlayer logo

ApexPlayer

Own your Feed

A media client for people who run their own servers. ApexFeeder, Plex, Jellyfin and Emby on Apple TV, iPhone, iPad, Mac and Vision Pro — your library, your hardware, your network, nothing phoning home. No account, no subscription; Pro is a one-time $9.99 unlock.

  • cloud_done ApexFeeder, our free server, merges local folders with Dropbox, OneDrive and Google Drive into one library
  • person_off No account and no backend, because there is no server on our end
  • tune Every automatic decision — codecs, tracks, subtitle timing — is yours to override
Download on the App Store See ApexPlayer arrow_forward menu_book Docs
Perfectly in sync, for once.
Apple TV · iPhone · iPad · Mac · Vision Pro Out now
ApexFeeder logo

ApexFeeder

Free

The server half. Point it at a folder — local drives, Dropbox, OneDrive, Google Drive — and it identifies your movies and shows, fetches the artwork, and serves the lot to ApexPlayer. No transcoding, no plugins, no accounts.

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About Us

We build things for ourselves, mostly

NiFTyLife makes digital entertainment, tools, and assets. We're not trying to revolutionize anything. We just build things we want to exist. If others find them useful too, that's a bonus.

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    We own what we build — no corporate overlords
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    Modern tech because legacy is exhausting
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    Design that doesn't make your eyes bleed
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    Discord is our support team (it's us, we're the team)
schedule

When It's Ready™

No release dates. No hype cycles. Just... eventually. Vaguely find out what we are working on next.

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Discord is Where We Hang Out

Updates, questions, suggestions, complaints — all welcome. We can't promise we'll listen, but we'll definitely be there.

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